How the Internet Affects Traditional Media

Traditional Publishing, REST IN PEACE

This is the headline that greets you when you land on a web page erected as a memorial to commemorate the decline of Traditional Media. A photograph of a man who seems to be in distress and who’s possibly just lost his job accompanies this headline. If this does not paint a bleak picture, go on to read the 548 headlines that all sing to the same tune as the following:

  • Bad Times: NYT Says Revenue Fell 13.9% Last Month

    – Forbes.com

  • Men’s monthly magazine Arena to cease printing after 22 years

    – Guardian.co.uk

  • Cosmopolitan UK publisher to cut 100 jobs

    – Guardian.co.uk

There’s even a website entitled Newspaper Death Watch that chronicles all the publishing and newspaper houses that close down. All rather morbid wouldn’t you say?

The Deadly Spell

Let’s take a quick look at Traditional Media and how the Internet cast it’s deadly spell.

Back in the old days, we’re talking 500 years ago; Gutenberg revolutionized the printing industry by inventing the printing press. This meant bibles could be produced at a fraction the time it used to. This also meant more copies in a shorter time and the Word of God got further reach in a shorter time. Newspaper houses and Magazine publishers still use a printing press today (well thank you captain obvious).

Much later, shortly after the advent of electricity, the world was blessed with another few media breakthroughs, namely radio then a few years later, television. Marketers and Advertising agencies had it all figured out as they devised Integrated Marketing Campaigns with astronomical budgets. Ah, the good old days. Well, much to the dismay of many of these agencies, this media landscape started to change.

Behold! Enter The WWW

At first a website was seen as a cute way to put your company brochure online and on top of that the disastrous dot bomb era created skepticism that labeled the Internet as a bad media and business channel.

Fortunately, since then the Internet has matured. Now, in countries where broadband has achieved high levels of household penetration, the web has become the consumer medium of choice.

Why? Because people can do research, shop online, watch videos and connect with friends all in the comfort of their own homes. People can choose what media they want to consume, where and when they choose too, especially with mobile connectivity. Marketers can no longer dictate what advertising messages people get subjected too.

Social Media, The New Black

Then there is the phenomenon of Social Media. It changed the media landscape forever. Social Media websites have allowed consumers to connect with friends, family, colleagues and peers in ways that were never imaginable a few decades ago.

Technology has empowered the consumer to become the Prosumer. Prosumers are consumers who produce content such as videos, photos and blogs that can be instantly distributed and shared amongst millions of people via social media platforms. This is also known as user-generated content or UCG.

Here is an interesting bit of trivia about the reach of Traditional Media vs. the Internet and Social Media.

Years it took to reach a market audience of 50 Million:

  • Radio – 38 Years
  • TV – 13 Years
  • The Internet – 4 Years
  • The iPod – 3 Years
  • Facebook – 2 Years

So How Does The Internet Affect Traditional Media?

The Internet has decreased the need for Traditional Media because it enabled consumers to join social societies within their neighborhoods, across their countries and internationally. It has empowered them to converse at their leisure, 24/7, with friends.

Considering all that’s been said, the demise of Traditional Media can largely be attributed to the following factors:

  1. Decline in readership: The distribution of free news and information on the web has led to the decline in readership for traditional publications.
  2. Decline in revenues: The decline in readership means advertisers will spend their money elsewhere and this leads to a decline in ad revenue.
  3. Real-time updates: Traditional Media can’t compete with instantly updated user-generated content that’s immediately available for the world to see.
  4. The rise of UGC websites: People have the freedom of unlimited real time commentary on content while Traditional Media is static and is a one-way communication tool.
  5. Online Audio/Video channels: People can choose what they want to watch and listen, when they want to and where without any advertising interrupting their experience.

Simply put. The Internet has revolutionized the way things get done today. It has revolutionized the way we do business, the way we communicate and has broken down the walls of Traditional Media.

A recent example is the decision by Unilever UK to fire Lowe, their Ad agency of 15 years, in favor of crowdsourcing – which means it has thrown the brand creative pitch open to agencies and basically any person who can think of an idea, worldwide. This is done on the Internet of course.

Traditional Media will still be around for a while, but the Internet is getting more and more integrated into our daily lives.

Think about this. You could do without the Mail & Guardian or the MensHealth Mag for quite some time, perhaps live quite happily without it? But you just dare cut that ADSL connection…

5 Things You Must Do Before Traveling Internationally

Traveling is my passion and I enjoy it a lot. So, whenever I go for a trip, I always feel like a dream and I would like to live like a dream. It is very exciting to travel in different-different countries. So, when you travel to the new country, you must take care of lots of things. Therefore, each and every time I go for a trip, I do take care of certain things that will help me to travel worry-free.

So, I am here with several travelling tips and tricks which will help you to be ready to encounter anything happen to you when you are wandering away from your home. Let see these major things that you must take care before heading to the trip.

1. Check your passport and visa date

Traveling to the foreign country is not easy. There are different rules in every country regarding the visa. Well, most of the countries need your passport must be valid for six months after your return date. So, you must check the expiry date of your passport as well as visa. If the date is expired, then your whole trip would get ruined. If all set, then do not forget to make copy of your passport and visa to keep it as a security.

2. Money Matter A lot

Money is the major things that every traveller must take care before going to any trip whether out of the country or to the same country. If you are planning to the foreign country, then make sure that you have complete math of your home country and the other countries currency conversation knowledge. You must also conform to your bank that your credit card will work in the country you are visiting and tell a bank that you are going to another country so they cannot block your cards. One more thing is that always keep local cash with you because not everyone accepts credit cards.

3. Do Advanced Packing

Whenever I go for a trip, I always carry few extra pair of clothes. It helps to ready for the situation of any luggage lost or if the trip extends for a few days. Alongside, you can also get the best anti-theft backpacks to keep your money, expensive smartphone or camera, passport, visa and something else safe. If all set, then keep in mind that how much luggage the airline will allows you to carry. Travelling outside of the country is fun, but the eating junk food may harm your health. So, it would be a good idea to carry some snacks form your home country.

4. Go With Good Gadgets

If you are planning a long trip, then you should also take care of all electronic devices that you are bringing along. Well, the smartphone is one of the most important gadgets which help to get in touch with your friends and family while traveling out of the country. So, do not forget to carry power bank and charging cable so that you could not face any low charging situation. Furthermore, do not forget to contact your network operator regarding the international calling charges and compatibility. Along with that, you should take care of other gadgets like camera, headphones, dryer and more while traveling.

5. Plan Your First And Last Day

Another most important thing that every traveller must do is make a perfect plan for the first and last day of the trip as these two days are only mattered a lot to you. At the first, you could enter in to the new place where everyone is strange. So, make a plan to get into the hotel safely where you are staying. Likewise, do not forget to make a schedule for a whole trip and of course for a last day as well. So, at the end of the trip, you would keep all your documents, gadgets, cash, cards, IDs and key safe while departing the country.

Conclusion

Well, these all are the foremost things that I do take care whenever I plan a holiday with my family and friends. I bet you won’t get in any difficulty if you have taken care of aforesaid tips while traveling abroad. So, be always a prepared and happy journey!

Learn All About Italian Cooking In Italy

Do you wish to visit Italy? Do you live near or in Italy as a permanent resident? Are you a resident of place near to Italy? Do you dream of enhancing your cooking skills or learn how to cook?

Have you ever heard of Italian cooking classes? These Italian cooking classes would help you cook delicious and world famous Italian recipes with ease. If you are a tourist and is planning a trip to Italy then you should consider including Italian cooking classes in your trip. This would not only be an enhancing activity that is wonderful but would be beneficial for you all your life. What could be better than learning Italian cooking classes in Italy. There are people in Italy who are proficient in prepairing Italian food and can hence provide you with greatest techniques and tips.

If you live in or near Italy then you should not miss this wonderful opportunity. This could be your new hobby or interest that would benefit you all your life. If you dreamed to become gourmet Italian chef in any phase of your life then Italian cooking classes are the best solution for all your needs and requirements. You would get what you are searching for in Italian cooking classes!

If you are searching for information on Italian cooking classes then you can use internet for the same. Various websites or blogs are there on the internet to assist you in this task. You get various types of information that includes list reviews, student satisfaction and cost comparisons. Some also undertakes the responsibility to inform you of class curriculums. You can also view the information about the professors and their accomplishments or experience. In any of the case, you would be endeavored with informative activities or about the open house learning.

It is worth exploring your desires, interests and dreams. You cannot ascertain the benefits of attending Italian cooking classes in Italy. Some join these cooking classes to impress their friends or family by their extraordinary dishes while others take it as a passion of their life. There are people who just want to join a new activity to spend some time with their loved one or a friend and some take is seriously as their career. Whatever are your needs or requirements from Italian cooking classes you would definitely be able to accomplish that.

There are people who do not believe in online classes and wish to attend a class physically. For such people it would be an opportunity to meet wonderful people who also share the common interest for Italian cooking. This could be one of the best way to make friends of common interest. You can share your experiences and learn a lot from your colleagues or friends. If you are a novice just like them then you can easily struggle with recipes and adjust to the environment easily.

7 Search Engine Optimization Mistakes and Solutions

To many websites, webmasters discover that major sources of website traffic come from search engines. Therefore, they are

all keen on gaining top search engine placements through search engine optimization.

Based on our several years of SEO experience, we point out some common mistakes and shed some lights to correct it.

1. Cannot Get Indexed by Search Engines, Really?

A garment ERP software solution provider came to me and asked a question: “I have established a new website for 1 year, and found a SEO company to submit my website. However, my website can be found in search engines only when I type my domain name http://www.indigo8-solutions.com in search query box. The SEO company told me

my domain got banned. What can I do?”

Ah, I told them they have been fooled by that SEO company. If you type your domain name in search box and your website can be found, which means your website has not been banned. Interestingly, your SEO company’s domain name is no longer found in Google. Their domain got banned only.

To help them find out their real problems, I found the following in search engines:

a. When typing their domain name in search query box, their site will be displayed in search result. Instead of displaying

Title Tag in the search result, search engine displays their domain name only.

b. Only 1 page is being indexed.

What’s the problem then?

With a closer look to their coding, I found that at the top of their webpage, they heavily use Javascript to present their

heading, company name, visible content, and website menu. Actually, many search engines have difficulties in reading Javascript codes.

Solution?

Put those Javascript in external js files and leave the webpages with plain HTML codes. Search engines usually have problems in crawling Javascript. Since their whole site navigation menu is written in Javascript, they should build a sitemap using plain HTML so that search engines can read all of their pages.

One more tips: When you cannot get indexed by search engines, do not blindly believe someone saying that your website get

banned. You should firstly look at your website structure and see if your coding are clumsy and make search engines hard to

“read” your website.

The problem created by Javascript is not uncommon nowadays. Even a very big Asia

Market Research Firm also commits this error. They are now starting to rectify it.

2. Link Building

In many forums, some people are strongly opposed to link exchange and claim that it is a devil and it hurts your search

engine ranking and even get you banned.

I personally do not agree. Evidence shows that many top sites are doing link exchange and getting top rankings across all

major search engines. In addition, link exchange has been a long used way for traffic building by smaller websites. I do

not see why search engines will block people to promote websites using this simple and long used method.

Indeed, link exchange becomes a problem only when you manipulate link text with a pure purpose of tricking search engines, exchange links with link farms, or buy hundreds of domain names and cross-link with your site.

A solution to avoid link exchange hurting you includes:

- Use a wide variety of link text

- Seek link exchange with sites of similar theme

- Emphasize on how many traffic you can get from your link partners instead of search engine ranking

Some webmasters know the importance of link exchange. However, they think that it consumes most of their time and finally give up doing it. A solution is that you can consider using Linkautomate.com to manage your links. This kind of software saves you time in link checking and link page update.

3. Use of Flash Intro

Web design companies try hard to persuade you to use a Flash introduction as your homepage. You think that “Wow! The flash

animation is very appealing and it makes your site looks more attractive”. However, do you know that it can hurt your website in search engine ranking?

Let me explain..

Search engines analyze website based on text. Flash, unluckily, is not text. According to “How to Design Website Guideline” of Siuchu Suga, search engines are not able to read content presented by

Flash. They just treat Flash as an embedded object or graphics only. If you use a Flash Intro as your homepage, you will never get good rankings.

In addition, many Flash intro do not offer additional and meaningful content to visitors. Ask your visitors, how many of

them are really interested in reading your Flash Intro before going straight to your website content?

A solution to use Flash or not, please ask yourself whether the Flash intro is really useful and can offer additional information to your visitors? Secondly, instead of a Flash homepage, you may consider making a Flash header together with

content at your homepage.

4. Hidden Text and Meta Tags

Webmasters understand that keyword density is a way to improve search engine ranking, and some webmasters use a technique

called “keyword stuffing”. They will stuff keywords into their webpages repeatedly, e.g. “keyword 1, keyword 2, …. keyword

1, keyword 2….” Well, everyone knows it does not make sense to visitors. Therefore, those “clever” webmasters will make

those text invisible. For example, make the text color identical to background color.

Unluckily, this trick no longer works. Search engines are able to detect it, and penalize websites using this nonsense technique. If you do not want your site being penalized, remove those text immediately in case you have adopted this method.

Okay, some webmasters only stuff keywords in Meta Keyword Tags, an area for putting keywords. I am sorry to say that stuffing keywords in Meta keyword tags is also no good. You can only repeat a keyword for 3 times at most. Nowadays, search engines place less emphasis or even no emphasis on Meta keyword tags. So, what is the point of risking yourself by stuffing keywords there?

5. Use of Dynamic Pages

Many websites use content management system (CMS) to generate their webpages. As generation of dynamic pages are easier for

website development, CMS generally use dynamic pages. However, search engines have difficulties to spider and understand them.

To solve the problem, you can consider using Mod Rewrite in case you use Apache server or finding a CMS that can generate

static HTML pages.

6. Be a Pagerank Monster

Many search engine marketers are too focused on their website’s pagerank. Everyday, they are talking and checking pagerank.

They perform link building based on pagerank only. In fact, pagerank is only one factor for Google to determine search

engine ranking. It also cannot affect your rankings in other search engines like Yahoo and MSN. If you are too concerned

about pagerank, you finally will ignore other important optimization criteria.

Therefore, you should repeatedly remind yourself that pagerank is only one of the many factors and you cannot only work on it.

7. Too Believe in Sandbox

Some webmasters propose that a new website will be put into sandbox by Google so that you cannot get any high rankings for

highly competitive keywords. Even though their website cannot get any rankings after 1 year, they still believe that it is

sandbox effect. Some even says Yahoo has Sandbox, MSN has Sandbox, etc…

From Google’s patent information, there is no clue that such sandbox occurs. From my experience, if your site is new and cannot rank high in highly competitive keywords, it is solely because other websites are more established in search engine

world. For example, they have more inbound links, more content, etc. Therefore, webmasters should not focus on finding how to get out from sandbox. Instead, you should put more effort in link building and content optimization. Eventually, you will see your website’s rankings rise.